MediaScience

The company creates value by designing and executing media and advertising research that combines neurometrics, attention and emotional response data with surveys and qualitative feedback to evaluate ads and programming in realistic settings (labs and in‑home CTV environments). It complements service‑based research with proprietary software platforms for in‑context ad testing, connected TV testing, dial testing, qualitative research and AI‑driven video ad generation and testing.

Revenue is primarily generated from custom research engagements where clients pay project‑based fees for study design, recruitment, fieldwork, data collection and analysis. Additional value and recurring revenue are created through licensing or managed use of its research platforms and tools, and through subscription plans for its AI video creation and testing product aimed at lower‑budget buyers who still want research‑informed creative outputs.

MediaScience, LLC is a United States‑based market research company focused on media and advertising effectiveness. It operates labs and in‑home panels that use neurometrics, eye tracking, facial expression analysis, EEG and other measures, combined with surveys and qualitative methods, to test advertising and content, particularly in connected TV and streaming environments.

The company generates revenue by running bespoke research projects for broadcasters, streaming platforms, brands and agencies, and by licensing or managing access to its research and testing platforms, including tools for in‑context ad testing, dial testing, qualitative research and AI‑driven ad creation. Its customers are business clients that commission research studies or subscribe to its software platforms; there is no indication it sells directly to consumers.