Ipsos

The company operates a professional services and data platform model focused on market and audience research. It designs and runs bespoke and standardised studies for clients, drawing on proprietary respondent panels and technology platforms for survey fieldwork, analytics and reporting. It also produces recurring syndicated studies and brand rankings for multiple subscribers, and licenses access to some of these outputs.

Its digital research platform provides automated, self-service tools allowing clients to design and launch studies themselves using pre-built templates and automated reporting, while the firm’s internal experts support more complex custom work. The company creates value by combining access to profiled respondents, validated research frameworks and measurement solutions for advertising and digital media with delivery in formats (dashboards, PowerPoint, cross-tabs) that integrate into client decision-making and media planning workflows.

Ipsos is a France-headquartered, listed global market research and insights firm providing survey-based data collection, digital research platforms and advertising effectiveness measurement. It operates proprietary online panels and technology-enabled solutions to help corporate, media and public sector clients understand consumer behaviour, brand performance and campaign impact across markets.

The company generates revenue mainly from commissioned research projects, syndicated studies, subscriptions to recurring reports, access to managed panels, and usage of its automated self-service research platform. Its paying customers are primarily brands, agencies and organisations that need data to inform marketing, product, communications and policy decisions; consumers participate in panels as respondents but do not fund the services.