Prodege

Prodege operates a two-sided ecosystem: on one side, it runs multiple consumer-facing loyalty, cashback, coupon and rewards websites and apps that incentivise individuals with cash or points for completing surveys, shopping via affiliate links, engaging with offers and ads, and performing other digital tasks. On the other side, it aggregates advertisers, retailers, mobile game and app publishers, and market research buyers who pay for leads, purchases, app installs, survey completes and audience access.

Value is created by funnelling incentivised consumer traffic and survey responses towards paying business customers, while using affiliate and advertising economics to fund consumer rewards and retain a margin. The acquisition of a survey platform extends this into a research and analytics business, offering self-serve and managed survey capabilities that monetise the underlying consumer panels through per-response or project-based fees.

Prodege is a United States-based consumer marketing and insights company built around a portfolio of online rewards, cashback and coupon properties plus a survey and market research platform. It aggregates large consumer audiences who earn cash or points for activities such as shopping, surveys, offers, games and media consumption, and then sells access to this audience and the resulting data to brands, retailers, mobile game companies and research buyers.

The firm generates revenue primarily from affiliate and commerce commissions, advertising and rewarded user acquisition budgets, and fees for survey sampling and consumer insights. Its direct paying customers are advertisers, merchants, mobile app and game publishers, and market research teams, while consumers participate as rewarded members of its loyalty and survey programmes rather than paying users.