Cint

Cint operates a two-sided B2B marketplace and software platform for survey-based research and advertising measurement. On the demand side, research agencies, brand and media insights teams, and academic institutions use its platform and APIs to buy access to survey respondents and to run brand lift and campaign performance studies. On the supply side, panel operators, publishers and other audience owners connect their respondent bases and manage how these are offered into the marketplace. The core value creation lies in automating respondent matching, quality control and fulfilment across a large global supply network, and providing standardised tools and APIs for integrating survey sampling and ad-effect measurement into client workflows.

Revenue is generated by charging research buyers and advertisers for sample completes and measurement studies, and by selling enterprise access to platform functionality, including programmatic APIs for both buyers and suppliers. Audience suppliers are monetised via revenue shares and tooling that enables them to manage and optimise income from their respondent bases. Professional and technical services, such as implementation support and custom integrations, likely contribute incremental revenue but are secondary to the transaction and platform-based model.

Cint is a Sweden-based, publicly listed research technology company that operates a programmatic marketplace for survey respondents and campaign measurement. Its platform connects market researchers, brands, agencies and academic institutions with panels of survey participants, using automation and APIs to match respondents to studies and deliver completed surveys at scale. Through acquisitions such as Lucid and GapFish, it has expanded its reach in the US and DACH regions and added campaign measurement capabilities.

The company earns revenue primarily from transaction-based fees on sample fulfilment, enterprise access to its platform and APIs, and fees for brand lift and advertising effectiveness measurement. Publishers, panel operators and other audience owners use its tools to monetise their respondent pools, while research buyers and media clients pay per survey complete, per study or via contracted SaaS and service agreements. Customers are predominantly B2B: market research agencies, in-house insights teams, media agencies, advertisers, academic researchers and audience suppliers.