Appinio

Appinio operates a vertically integrated market research model. It provides business customers with software to design studies, access respondents, analyse outputs and share results, while controlling key supply through its own panel app and respondent network. This creates value by reducing research turnaround times, simplifying procurement and improving workflow continuity from survey design through reporting. Revenue is generated through a mix of software access, consumption-based study execution and paid expert support.

Appinio is a German B2B SaaS provider focused on market research and consumer insights. Its core offering is a cloud platform that lets companies create surveys, target respondents, run studies and analyse results in real time. The company pairs this software with a proprietary global consumer panel, data-quality controls and reporting tools, giving customers a more integrated alternative to using separate survey software, sampling providers and analytics workflows.

The company makes money primarily from platform access and usage-based research spend, with pricing tied to audience selection, survey length and study volume. It also sells higher-touch research support through expert guidance services. Its customers are business users such as market researchers, brand teams, product teams, agencies and enterprise insights departments that need fast consumer feedback for brand, product and innovation decisions.