SurveyMonkey

The company operates a horizontal enterprise SaaS and data platform model focused on feedback and application workflows. It provides multi-tier online survey and form software, enterprise feedback management, customer experience tools, application-management systems for grants and scholarships, and lightweight form builders. Value is created by enabling organisations to design surveys and forms, collect responses from targeted populations, manage application and review workflows, and analyse results via dashboards and integrations with other business systems (e.g. CRM and support platforms).

Value capture is mainly through recurring subscription and licence fees for software access, with differentiated tiers for individuals, teams and enterprises, plus separate contracts for products focused on application management and customer experience. An additional value layer is a proprietary and partner-based respondent panel that allows customers to buy targeted responses, turning audience access into a paid service. Professional services, implementation and premium support further monetise enterprise deployments and complex use cases.

SurveyMonkey Inc. is a United States-based software company providing cloud survey, form and feedback tools, along with related customer experience and application management products. Its portfolio, under the Momentive umbrella, includes general-purpose survey software, enterprise feedback management, respondent panels, customer experience tools, and application and form builders such as Apply, GetFeedback and Wufoo.

The company generates revenue primarily from paid software subscriptions sold to individuals, teams and enterprises, with additional income from respondent panel sales, professional services and specialised application-management licences. Customers include businesses of all sizes, universities, foundations, grantmakers, market researchers, academics and other organisations that need to collect, manage and analyse structured feedback and application data.