Customer Experience (CX) / Voice of Customer (VoC)
Survey and feedback platforms actively used for capturing post-action sentiment, user feedback, and broad customer experience metrics.
What is a Customer Experience (CX) / Voice of Customer (VoC)?
Customer Experience (CX) / Voice of Customer (VoC) describes a group of companies and products that play a specific role in the digital ecosystem. Polaris7 tracks this segment through its market ontology, company graph and signal intelligence layer.
Key Customer Experience (CX) / Voice of Customer (VoC) Companies
Thrive Internet Marketing Agency
Digital marketing agency with local marketing software for businesses.
Emplifi
Enterprise SaaS for social marketing, commerce and customer care.
Amplitude
B2B product analytics and experimentation software for digital teams.
REES46
Ecommerce marketing SaaS for personalisation, messaging and customer data.
SOCi
Multi-location marketing software for enterprise brands and franchises.
Birdeye
Multi-location customer experience and reputation management SaaS platform.
QuestionPro
B2B survey, research and experience management software platform.
Axivate Capital
Dutch investment holding company focused on media, SaaS and marketplaces.
Syndigo
Enterprise SaaS for product data, syndication and commerce content.
Olo
Restaurant commerce software for ordering, payments, marketing, and guest data.
Contentsquare
Digital experience analytics platform for web and mobile teams.
VWO
B2B SaaS platform for experimentation, analytics and personalisation.
Porch Group
Home lifecycle platform spanning software, marketplace, data and media.
ProProfs
Multi-product SaaS suite for training, support, feedback and business workflows.
Reputation
Enterprise SaaS for reputation, listings and customer experience management.
American Express
Closed-loop payments network, card issuer and commerce media platform.
Colruyt Group
Belgian omnichannel retailer with consumer commerce and adjacent B2B services.
JD Power
Automotive data, analytics and CX software for enterprise buyers.
MEDIA CENTRAL
Retail marketing group combining print distribution, retail media and planning software.
FullStory
Behavioural analytics and session replay software for digital teams.
SiriusXM
Subscription audio platform with advertising and specialist data services.
TransUnion
Enterprise data, identity, risk and marketing analytics provider.
Uberall
Multi-location marketing software for listings, reviews, social and local visibility.
contentbird
Content operations software for planning, producing and optimising marketing content.
EventMobi
B2B event management software for in-person, virtual, and hybrid events.
Pendo
Product experience software for analytics, guidance, feedback, and planning.
Mozilla
Privacy software and web media products under non-profit ownership.
Okendo
Shopify-focused customer marketing software for ecommerce brands.
Marqii
Restaurant SaaS for listings, menus, reviews, and local search.
SurveySparrow
B2B survey and experience management software for feedback workflows.
Appfigures
Mobile app analytics and app store intelligence software.
Workday
Cloud ERP and HCM software for large enterprises.
Glassbox
Digital experience analytics software for web and mobile journeys.
Koelnmesse
Trade fair operator monetising exhibitions, exhibitor services and venue media.
Survicate
B2B survey and customer feedback software for multi-channel insights.
Apptopia
Mobile app intelligence platform for investors, brands and analysts.
Aura
Consumer subscription platform for identity, privacy and family digital safety.
Breitling
Swiss luxury watchmaker selling premium watches through omnichannel retail.
Jack Henry
Banking software and payments infrastructure for banks and credit unions.
Flo
Consumer reproductive health app with subscription-led cycle and pregnancy tracking.
SurveyMonkey
Survey and market research software for businesses and research teams.
VOK DAMS
Experiential marketing and event agency for corporate brands.
Aloodo
Privacy-focused browser tracking protection tools and guidance.
Pickwell
Consumer app for scanning food and cosmetic ingredients.
How Customer Experience (CX) / Voice of Customer (VoC) fit into the ecosystem
Companies in Customer Experience (CX) / Voice of Customer (VoC) often connect to adjacent categories such as media buying, inventory monetization, data, identity, measurement, infrastructure or commerce. Understanding these connections helps teams see where the category sits in the broader ecosystem.
Market structure and positioning
Polaris7 tracks the Customer Experience (CX) / Voice of Customer (VoC) landscape by mapping relevant companies, their capabilities, positioning, partnerships, acquisitions and other market signals. This creates a structured view of how the category is evolving.
Go deeper into the Customer Experience (CX) / Voice of Customer (VoC) ecosystem
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