QuestionPro

The company operates a horizontal B2B SaaS and services model focused on survey-based research and experience management. It provides cloud-hosted software modules for surveys, customer experience, employee experience, communities, and insights management, plus an integrated respondent panel and sampling service. Value is created by giving organisations a single environment to design surveys, collect responses across channels, and perform analysis, including advanced research techniques and text or sentiment analysis. The firm has broadened its offer through acquisitions in culture analytics, automotive experience, agile qualitative research, journey mapping, engagement tools and AI emotion analysis, creating a fuller research and CX stack. It complements software with professional services for fieldwork management, reporting and integration into client workflows.

QuestionPro, Inc. is a United States-based provider of survey, research and experience management software. Its platform covers online survey creation, customer experience (CX), employee experience (EX), insight repositories and managed respondent panels. The company has expanded capabilities via acquisitions in culture measurement, automotive experience, qualitative research, journey mapping, engagement tools and AI-based emotion analysis.

The firm generates revenue primarily from subscription licences to its SaaS platforms and from managed research services such as respondent recruitment and project support. Customers are organisations that need to collect and analyse feedback at scale, including market research agencies, corporate insights and CX teams, HR departments, and other business and institutional users rather than individual consumers.