Glassbox

The company operates an enterprise SaaS model centred on digital experience analytics. It captures and stores large volumes of web and mobile session data, then layers analytics, session replay, voice-of-the-customer, accessibility monitoring, digital record keeping and an AI assistant on top of that data. Customers derive value by using these tools to identify friction in journeys, resolve bugs and errors, improve conversion, meet compliance requirements and support audits.

Revenue is generated through recurring software subscriptions, typically sold as a platform with optional modules such as accessibility analytics, AI assistant, anomaly detection and digital record keeping. Contracts are negotiated individually, reflecting factors like number of digital properties, session volumes, retention needs and deployment architecture. Product expansion and acquisitions (SessionCam, A/B testing technology) indicate a strategy of broadening the experience analytics suite to increase account value and stickiness among enterprise customers.

Glassbox provides a digital experience analytics platform for web and mobile applications. It records and analyses user sessions to help organisations understand behaviour, diagnose errors and usability issues, and support regulatory record keeping. The platform includes session replay, mobile app analytics, voice-of-the-customer measurement, accessibility analytics and a generative AI assistant for querying data and surfacing insights.

The company sells its software as an enterprise SaaS solution, mainly to regulated and large organisations that require deep behavioural analytics and audit-quality records, such as financial services, government, telecoms and large online commerce players. Revenue comes from subscriptions and add-on modules contracted via demo-led, quote-based enterprise deals, with pricing tailored to deployment model and usage scale.