Olo

The company operates a transactional SaaS model for enterprise restaurants. It provides cloud‑based modules for digital ordering, white‑label storefronts, delivery orchestration via third‑party couriers, payment processing, guest identity, and guest data–driven engagement. Value is created by enabling restaurant brands to run first‑party digital channels, connect to multiple delivery providers and aggregators, centralise guest and transaction data, and reduce operational complexity versus managing separate systems. Revenue is created via software subscriptions to its Order, Pay, and Engage suites, plus variable usage and transaction‑based fees on processed orders, deliveries, and payments. Additional value and revenue come from implementation and professional services and from charging certain ecosystem partners for access to connectivity and routing infrastructure.

Olo Inc. is a United States–based enterprise software company providing a cloud platform for restaurant brands to manage first‑party digital ordering, delivery orchestration, payments, guest identity, and guest engagement. Its products integrate with restaurant point‑of‑sale systems, third‑party delivery networks, and marketing tools to centralise menus, route and fulfil orders, process payments, and unify guest data across channels. The company generates revenue through a transactional SaaS model that combines recurring subscriptions for its core software suites with usage‑based and per‑transaction fees for modules that process orders and payments. Its customers are multi‑unit and enterprise restaurant brands and franchise groups that pay for the platform; aggregators, channel partners, and other service providers may also pay per transaction for connectivity to its ordering and delivery infrastructure.