Appfigures

The business operates as a subscription-based analytics and data provider for the mobile app ecosystem. It ingests app store transaction reports, advertising data and public store metadata, normalises them and exposes the results through dashboards, reporting workflows and APIs. Additional datasets provide estimated downloads, revenues and rankings for apps not directly tracked by a customer, enabling market and competitive analysis.

Value is created by consolidating fragmented operational and financial data across multiple app stores, surfacing performance insights, and supplying structured market‑level estimates that would otherwise be hard or costly to obtain. Customers subscribe to different tiers depending on their need for features (e.g. unified analytics, ASO tooling, market intelligence), data coverage, historical depth, and usage limits; higher tiers and enterprise plans target organisations that require broader coverage, more granularity or bulk access.

Appfigures is a United States–based SaaS analytics platform focused on mobile apps and games. It aggregates app store sales, advertising data, rankings and reviews across major app stores into unified dashboards, reports and APIs, and also provides market‑level download and revenue estimates for millions of apps. The platform is used for performance tracking, financial reconciliation, app store optimisation (ASO) and competitive and market intelligence.

The company generates revenue from tiered subscription plans, including self‑serve plans with a free starter tier and higher‑priced market‑intelligence and enterprise offerings. Paying customers include indie and professional app developers, mobile publishers, growth and product teams, marketers, investors, service providers and analysts who rely on its data and tools to monitor their own portfolios and to benchmark competitors and markets.