Confiant

The company operates an enterprise software model providing security, quality control and privacy compliance monitoring for programmatic advertising. Its platforms run in real time across ad delivery paths to block malicious or non-compliant creatives and enforce publisher policies, thereby protecting user experience and revenue. Value is created by reducing malvertising incidents, limiting low-quality or policy-violating ads, and helping publishers and platforms meet privacy obligations.

It distributes its products directly to publishers and ad platforms that integrate the technology into their ad stacks. In addition to paid products, it maintains a public malvertising attack taxonomy as industry threat intelligence, which supports its positioning and sales but is not itself the core revenue driver.

Confiant is a US-based ad security and quality vendor focused on programmatic advertising environments. It provides real-time detection and active blocking of malicious, low-quality, and non-compliant ads, along with tools for privacy compliance monitoring and threat intelligence on malvertising.

The company sells its software to digital publishers and advertising platforms such as SSPs, DSPs and other ad tech intermediaries. Revenue is generated through enterprise SaaS-style contracts and usage-based arrangements, typically linked to impression or revenue volumes, with customers allocating a portion of programmatic revenue to maintain ad security and user experience.