GeoEdge

The company operates a B2B SaaS model providing ad security, ad quality and creative QA tools to organisations that sell or serve digital advertising. Its value creation centers on continuously scanning creatives, landing pages and ad execution paths to identify malicious behaviour, policy violations, and technical problems before or during delivery, then blocking or flagging offending ads while preserving revenue with safe replacements. Additional value comes from workflow tools that automate creative QA, provide visibility into all campaigns and impressions, and integrate via SDKs and APIs into publishers’, apps’ and platforms’ existing ad stacks.

Revenue is generated through paid subscriptions and enterprise contracts to access features like real-time malvertising blocking, advanced web security and threat prevention, creative QA automation for web and CTV, and ad review dashboards. Pricing is tied to impression volumes, number of sites/apps and enabled modules, so revenue scales with customer traffic and protection scope. Free and trial plans are used to onboard smaller publishers and convert them to higher tiers as their protection and volume needs grow.

GeoEdge is a US-based ad security and ad quality software provider serving digital publishers, app developers, ad networks, exchanges and CTV/streaming platforms. Its products monitor and inspect creatives, landing pages and ad execution across web, mobile, in‑app and CTV to detect malvertising, policy violations, technical issues and poor-quality ad experiences, and to support creative QA workflows.

The company generates revenue from subscriptions to its cloud platform and SDK-based protection, with usage and feature-based tiers. It offers tools for malvertising protection, page-level threat prevention, creative QA automation, CTV ad quality review and ad review dashboards. Customers are primarily B2B ad sellers and platforms that want to protect users, maintain revenue and enforce ad quality and security standards across their inventory.