Claritas

Claritas operates as a B2B marketing data and analytics provider built around proprietary consumer segmentation, identity and audience datasets. It creates value by aggregating and modelling demographic, financial, behavioural, technology and multicultural data into syndicated segmentations and an identity graph, then exposing these through SaaS platforms and data products that support market analysis, audience creation and campaign optimisation.

Revenue is generated from multi‑year enterprise licences to access segmentation datasets and platforms, data appends and audience distributions sold on a licensed basis, and activation and measurement services using its identity and attribution capabilities. A self‑service reporting product offers lower‑ticket access to demographic and site‑analysis reports via subscriptions and pay‑per‑use fees, expanding reach to smaller organisations while maintaining higher‑value contracts with large brands and agencies.

Claritas is a United States-based marketing data and analytics company that provides consumer segmentation, identity resolution and audience activation tools to business customers. Its portfolio includes syndicated segmentation systems, web-based analytics platforms and an identity graph used to profile and reach households and devices across channels.

The company generates revenue by licensing its data and SaaS platforms, selling pay‑per‑report and subscription-based market reports, and offering activation and analytics services. Customers are primarily brand marketers, agencies, financial institutions, telecoms, retailers and other enterprises that need household and multicultural audience insight, targeting and campaign measurement in the US market.