Consumable

The company operates an adtech platform centred on addressable audio and podcast inventory. It creates value for advertisers and agencies by providing targeted, measurable, and scalable audio and podcast ad buying, including proprietary formats that pair audio with contextual visual creatives and tools tailored to podcast campaigns. For publishers and audio platforms, it offers monetisation infrastructure, including yield-focused ad formats and an authenticated publisher API that exposes revenue and reporting data.

Revenue is generated by selling media on a CPM basis across audio and podcast inventory, with the company taking a margin or technology fee between advertiser spend and publisher payouts. Additional value is created through reporting capabilities, attention and recall-focused formats, and podcast-specific measurement products, which help increase campaign effectiveness and publisher yields. The acquisitions of a creator platform and a known audio domain are intended to deepen its role in creator monetisation while still monetising primarily through media and platform fees.

Consumable is a United States-based advertising technology company focused on addressable audio and podcast advertising. It operates a demand-side platform designed for audio inventory and offers proprietary ad formats that combine audio with contextual visual elements, as well as tools for podcast targeting and measurement.

The company generates revenue by selling audio and podcast media on a CPM basis to brands and agencies, and by sharing monetisation with publishers whose inventory it powers. It provides publishers with programmatic access and reporting APIs, indicating a role in revenue management and yield. Recent acquisitions of Fireside and the Radio.com brand suggest an expansion towards a creator-focused, AI-driven monetisation and distribution platform, while still remaining fundamentally a B2B adtech provider to advertisers and publishers.