Algonomy

Algonomy operates an enterprise SaaS and data platform model centred on personalisation and retail customer analytics. Its core value proposition is to help retailers and consumer brands increase conversion and revenue by using behavioural and first‑party data to personalise product discovery, content and campaigns across web, mobile and email channels. The platform combines a real‑time customer data backbone with recommendation, experience personalisation and audience management modules, underpinned by AI/ML models.

Revenue is generated primarily from annual software subscriptions for its personalisation suite and real‑time customer data platform, typically sold as multi‑year contracts to enterprise customers. These contracts are complemented by professional services for implementation, integration and strategy, and by recurring connector or integration fees for linking the platform with client systems and channels. Acquisitions such as Linear Squared broaden the value created into demand planning and forecasting for retail and CPG clients, reinforcing its positioning as a data‑driven commerce and marketing technology provider.

Algonomy is an India‑headquartered enterprise software company formed from the merger of Manthan Software and RichRelevance, focused on data‑driven personalisation and customer analytics for retailers and consumer brands. It provides a real‑time customer data platform, product recommendation engine, content and experience personalisation tools, audience management, and related AI/ML analytics capabilities that sit alongside or as alternatives to large CRM and marketing clouds from vendors such as Salesforce and Adobe.

The company generates revenue by selling its personalisation and customer data software on a subscription SaaS basis, typically to mid‑market and enterprise retail and consumer goods organisations operating e‑commerce and omnichannel experiences. Additional value is created through implementation, integration and optimisation services, as well as connector and integration fees associated with deploying its platform across client digital properties and marketing channels.