DataMoire

The business model centres on providing a specialised digital advertising measurement and analytics platform plus associated research services. Value is created by tagging campaigns with platform-generated pixels, collecting exposure and survey data from exposed and control groups, and presenting results via a web dashboard. Products include brand lift studies, audience profiling, creative A/B testing and on-target delivery verification, all designed to help buyers and sellers of media understand and improve campaign performance.

Revenue is likely generated per campaign or per study, with pricing varying by scope (number of questions, sample size, number of creatives, number of campaigns, etc.). The self-service dashboard and admin accounts allow clients to set up, manage and export data themselves, while managed account options add service fees for setup, analysis and reporting. There is no evidence of standard licence tiers being publicly listed, so pricing is probably bespoke and contracted directly with each business customer.

Datamoire is a Turkey-incorporated digital data technologies company providing an online analytics platform for measuring and optimising digital advertising campaigns. Its software supports brand lift studies, audience analysis, creative A/B testing and on-target analysis, all accessible through a self-service dashboard that uses tracking pixels and measurement tags compatible with multiple media platforms.

The company generates revenue by selling study- and campaign-based measurement services and access to its dashboard environment to advertisers, media agencies and publishers. It offers both self-service accounts for clients to configure and run campaigns themselves, and managed services where Datamoire staff set up and operate studies, with raw data and reporting delivered via the platform.