Lucid

The business model centres on a programmatic marketplace and measurement software that create value by efficiently matching demand for survey respondents with supply, and by quantifying digital campaign performance for advertisers. On the demand side, research agencies, brands and consultancies use the platform to specify audience requirements and purchase survey sample at scale. On the supply side, panel companies and publishers provide respondents and receive payouts based on completed responses. Lucid takes a margin or fee on this transaction flow. Additional value is created through advertising and brand‑lift measurement products that link exposure data with survey responses, enabling advertisers and agencies to evaluate and optimise campaigns. Managed services are offered for clients needing hands‑on project execution, leveraging the same underlying technology.

Lucid (luc.id), now part of Cint Group, operates a research technology platform that programmatically sources survey respondents and measures digital advertising effectiveness. Founded in 2010 in the United States, it connects buyers of survey sample (research agencies, brands, consultancies and others) with a broad network of panel and supply partners via an automated marketplace, and offers tools for in‑flight advertising campaign measurement and brand‑lift studies.

The company generates revenue through transaction fees on its programmatic sample marketplace, software and platform access for measurement tools, and managed services for complex survey fieldwork. Its paying customers are primarily business users in market research, advertising, media and analytics, not end‑consumers. Lucid operates globally but is headquartered in the US and functions as a core research and ad measurement platform within Cint’s broader exchange ecosystem.