Syno

The company operates a B2B market research and consumer data platform model. It provides a central cloud environment for designing and running surveys, managing panels, and integrating data with client systems. This software layer is complemented by proprietary or managed online panels that supply respondents, an identity and device data layer for identity resolution, and audience measurement capabilities for digital campaigns and content.

Value is created by enabling brands, agencies, publishers and other organisations to collect structured consumer feedback at scale, combine it with behavioural and impression data, and feed these data into marketing, analytics and adtech systems. The firm blends self‑serve software usage (through its cloud console) with managed research services such as omnibus waves, scripting and reporting, positioning itself as both a technology vendor and a research execution partner.

Syno International (synoint.com) is a Lithuania-based market research and data company providing software and services to collect, manage and activate consumer data. Its offering centres on a cloud platform that combines survey scripting, online panels, data integration, identity resolution and audience measurement for advertisers, agencies, publishers and enterprises running research and campaign analytics.

The company generates revenue from SaaS subscriptions to its cloud platform, per‑completed‑interview fees for access to online panels, and managed research services such as scripting, fieldwork and omnibus studies. Its customers are business clients that need consumer insights or audience and identity data connected to their own systems (such as DSPs, CRMs and POS platforms). Panellists are compensated for participation but are not the paying customers.