DealerOn

DealerOn operates a vertical SaaS and services model for automotive dealers. It develops and hosts dealership websites integrated with inventory feeds, pricing and payment calculation modules, chat assistants and listings management. Around this core, it layers paid add-on modules (e.g., digital retailing, pricing presentation, business listings management) and managed services such as blogging and broader digital marketing support. Value is created by helping dealers increase online lead volume, improve pricing transparency and streamline the digital portion of the car-buying process, while centralising management of web presence and listings. The company expands its product breadth through acquisitions of complementary dealership solutions and competes with other automotive website and marketing platforms.

DealerOn is a United States-based software provider focused on automotive retail. It supplies hosted dealership websites, online retailing modules, conversational assistants, pricing tools and managed marketing content for car dealers across North America. Its platform is designed to present inventory, pricing and payment options, capture leads and support online-to-in-store sales workflows.

The company generates revenue primarily through recurring software subscriptions and managed marketing services sold to franchised and independent automotive dealerships and dealer groups. It also offers digital advertising and listings management services. DealerOn has scaled to serving over 7,000 car dealers and has expanded its capabilities via acquisitions such as Sincro and Motorwebs, backed by private equity investment from Primus Capital and NexPhase Capital.