Decentralised Advertising
Decentralised Advertising is a decentralised programmatic advertising infrastructure for publishers, buyers and data owners.
Decentralised Advertising operates in the AdTech Vendor segment.
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Distinction
This is an adtech infrastructure company, not a general blockchain project or a media agency. It should be distinguished from conventional DSPs and ad servers by its smart contract-based, direct trading architecture.
- Founded
- Unknown
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Decentralised Advertising
Decentralised Advertising: About
The company operates a B2B adtech infrastructure model. It offers interoperable software products across the sell-side, buy-side and data layer of programmatic advertising, aiming to replace parts of the traditional intermediary chain with direct contract-based trading. Value is created by helping publishers expose inventory directly, enabling buyers to transact without opaque intermediaries, and allowing data owners to activate or monetise data in a privacy-compliant way. Commercially, this points to a mix of software fees and transaction-linked monetisation tied to platform usage.
Products & Services in Categories
Verified structural categorizations from the graph
Decentralised Advertising: Market Position
Decentralised Advertising Limited is a UK adtech company building a decentralised programmatic advertising stack. Its product suite includes Galaxy, a Prebid-compatible ad server and exchange layer for publishers; Nova, a lightweight DSP for media buyers; and Horizon, a privacy-compliant data activation layer for first- and third-party data. The business is centred on direct trading between publishers and buyers using smart contracts, with an emphasis on transparency, privacy compliance and reducing intermediary fees in the programmatic supply chain.
Its customers are publishers, media owners, ad operations teams, data providers, advertisers and programmatic buying teams. The company appears to generate value by providing B2B software and transaction infrastructure rather than operating as a media owner or agency. Revenue likely comes from a combination of software access, platform usage and transaction-related fees tied to trading and data activation within its ecosystem.
Decentralised Advertising: Frequently Asked Questions
What is Decentralised Advertising?
It is a UK adtech company building programmatic advertising infrastructure for direct trading between publishers, buyers and data owners.
Who uses Decentralised Advertising?
Its users are business customers such as publishers, media owners, ad operations teams, programmatic traders, advertisers and data providers.
How does Decentralised Advertising make money?
It likely earns revenue from software access, usage fees and transaction-linked fees across its ad serving, buying and data activation products.
Go deeper into the Decentralised Advertising ecosystem
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