DÉKUPLE

DÉKUPLE operates a portfolio model that blends service-led marketing delivery with owned software and media activation assets. It creates value by helping clients acquire, activate, measure and retain customers through a mix of consulting, creative and operational services, plus proprietary platforms for CDP, native advertising, influencer marketing, loyalty and attribution. This structure supports cross-selling, where agency relationships can feed software adoption and software usage can lead to recurring managed service engagements.

DÉKUPLE is a French listed marketing group that combines agency and consultancy services with a portfolio of proprietary marketing technology products. Based on the supplied product data, its core activities include customer data management, sponsored content and newsletter-native advertising, influencer campaign management, loyalty technology, web-to-store measurement, and end-to-end marketing engineering services for brands and enterprise marketing teams.

The group generates revenue through a hybrid model: recurring software subscriptions for martech platforms, usage-based and platform fees for activation products, and managed service income from agency work, campaign execution, consulting and loyalty operations. Its customers are primarily brands, retailers, advertisers, marketing teams and enterprises seeking both software and outsourced execution across the customer lifecycle.