ABTShield

The business operates a B2B software platform that detects and filters invalid or low-value ad traffic for advertising campaigns. Value is created by reducing spend on fraudulent impressions and clicks and improving downstream performance metrics, using a combination of server-side analytics, a non-cookie device identifier based on passive network signatures, and behavioural modelling. Data is collected via client-side tags and processed server-side, with results surfaced in dashboards and exported as segments into major ad platforms for blocking and optimisation. The company’s core value proposition is protecting and improving the efficiency of advertisers’ and agencies’ media investments while providing transparent traffic-quality analytics.

abtshield.com is the ad-fraud protection product of Polish software company EDGE NPD. It provides server-side detection and blocking of fraudulent and low-value advertising traffic across digital campaigns, using a non-cookie identifier based on network-level signals and behavioural tests. The platform integrates via JavaScript tags and server-side infrastructure to score impressions and clicks in real time and remove invalid traffic from campaigns.

The company generates revenue by charging advertisers and agencies on a usage-based software model tied to the volume of ad traffic analysed. Its customers are advertisers, media agencies, ad operations teams and large e-commerce advertisers and publishers that run paid media and want to protect advertising budgets, improve traffic quality and optimise campaign performance, primarily in a B2B context.