Effinity

Effinity operates a hybrid business model combining proprietary B2B software, an affiliate network and managed marketing services. It creates value by helping advertisers recruit partners, track conversions, manage commissions, distribute product feeds and optimise acquisition performance across affiliate, search, social and influencer channels. Its affiliate ecosystem attracts both advertisers and publishers, while its service teams increase wallet share by managing campaigns on top of the underlying platform.

Effinity is a French performance marketing company that combines proprietary affiliate technology with managed marketing services. Its core offer centres on an affiliate platform used to create, manage and track partner programmes, supported by tracking, feed management, partner discovery and reporting tools. Around this software layer, the company also sells managed services in affiliate management, paid media, influencer marketing, lead generation and search visibility consulting.

The company makes money from a mix of performance-based commissions, platform usage and service fees. Its direct customers are brands, advertisers, e-commerce businesses, agencies and publishers participating in affiliate and acquisition programmes. Effinity sits between software vendor, affiliate network and performance marketing agency, with value created through partner access, tracking infrastructure and campaign management expertise.