Eidra

The business operates as a consultancy collective that integrates management consulting, creative, brand, and engineering agencies under one group. It creates value by advising clients on digital and organisational change, defining transformation roadmaps, and executing these through multidisciplinary teams that can be embedded into client organisations. The group structure allows it to assemble tailored teams across strategy, design, marketing, and technology to deliver end-to-end transformation initiatives. Revenue and growth are driven by professional services fees from client engagements, cross-selling between agencies in the collective, and selective mergers or acquisitions of additional specialist agencies, supported by private equity backing.

Eidra is a Sweden-based consultancy collective formed in 2019 through the merger of several specialist agencies, including a management consultancy, brand and design, and creative agencies. It operates as a professional services group focused on digital transformation, combining strategy, creative, and engineering capabilities, and embedding tailored teams within client organisations to deliver programmes and projects.

The company serves corporate and enterprise clients that need support with digital, technology and marketing-driven transformation, including work as a global creative partner for large technology platforms. Revenue is generated from consultancy and delivery engagements such as programmes, projects, and embedded teams, with ownership shared between active partners and a minority private equity investor (Altor Equity Partners).