outpush.io

The business operates a performance advertising and publisher-monetisation model built around web push notifications. It provides publishers with free access to a technical platform (JS tag, subscription capture, campaign management, analytics) that turns browser push subscribers into an addressable audience. The platform fills a portion of push messages with sponsored ad creatives coming from programmatic and ad-network demand, tracking clicks and revenue per publisher.

Economic value is created for publishers by opening a new revenue stream on top of existing display formats and by handling subscriber capture, ad serving and billing. The company retains a share of the advertising revenue in exchange for providing technology, demand aggregation and operations, while the remainder is paid out to publishers as incremental income. Advertisers effectively buy push notification inventory on a CPC basis through connected demand sources rather than having a direct contractual relationship with the platform.

Outpush.io is a Belgium-based web push notification monetisation platform for online publishers and content sites, now part of Adrenalead. It provides a JavaScript tag and script that enable publishers to collect browser subscribers and send web push campaigns, into which the platform inserts paid push ad creatives sourced via advertising demand partners.

The company generates revenue through a cost-per-click (CPC) ad model and shares this revenue with publishers on a variable revenue-share basis, taking up to 50% of ad income. Its direct customers are website and media publishers (including blogs, news, niche media and some ecommerce sites) who implement the tag, manage campaigns and receive monthly payouts, while advertisers access inventory indirectly via partner networks.