OneSignal

The company operates a horizontal B2B SaaS model focused on customer engagement infrastructure. It offers a cloud platform and SDKs that enable businesses to send and orchestrate mobile push, web push, in‑app messages, email, SMS, RCS and live activity updates, and to build automated user journeys. Value is created by consolidating multiple messaging channels, providing segmentation, triggering and analytics from a single interface, and reducing integration and operational overhead for marketing and product teams. The company captures value via recurring subscription contracts and metered usage‑based fees aligned with customer scale and message volumes.

OneSignal is a United States–based SaaS platform for customer engagement messaging across digital channels. It provides mobile and web push notifications, in‑app messaging, email, SMS, RCS and live activity updates, plus an automation workflow tool (Journeys) that orchestrates cross‑channel campaigns.

The company generates revenue via tiered paid plans with a fixed platform fee plus usage‑based charges tied to audience size or send volumes. Core customers are organisations with mobile apps or web properties—such as consumer apps, games, publishers and online services—that need to re‑engage users and run lifecycle and marketing messaging, and that pay for and manage the platform directly.