EscalaX

The company operates a two-sided programmatic marketplace connecting publisher ad inventory with advertiser and agency demand. On the supply side, it provides a supply-side platform “designed by publishers for publishers” that exposes web, app and potentially CTV inventory into unified auctions, applying yield optimisation, access controls, header bidding and brand-safety/fraud filters. On the demand side, its multichannel ad exchange runs real-time bidding auctions and routes campaigns across channels, using contextual and other signals to support targeting in cookieless environments.

Value is created by helping publishers increase effective yield and maintain control over buyers, while giving advertisers and agencies access to curated, “clean” inventory with brand-safety protections. The company enhances perceived safety and quality through partnerships with digital safety vendors and verification providers. It competes with large global SSPs and exchanges by offering a focused, quality-controlled marketplace rather than a general media-buying interface or a pure managed media service.

EscalaX (ADSGO SL) is a Spain-based programmatic advertising technology company operating a multichannel ad exchange and supply-side platform (SSP). It automates and optimises the real-time buying and selling of digital ad inventory across web, mobile and potentially CTV, with an emphasis on inventory quality, brand safety and fraud prevention via third-party integrations.

The business serves two main customer groups: digital publishers and media owners using its SSP to monetise inventory, and advertisers, agencies and trading desks using its exchange access to purchase programmatic media. Revenue is generated through transaction-based fees and revenue shares on media spend flowing through its exchange and SSP, with commercial terms typically negotiated individually with partners.