EX.CO

The business model centres on providing a full‑stack video technology platform for publishers and media owners, capturing a share of the incremental advertising revenue generated through its monetisation tools. EX.CO offers an OVP with CMS, video player and machine‑learning yield optimisation that connects to direct and programmatic demand sources, as well as EX.CO’s own demand. Value is created by simplifying video operations, increasing fill rates and CPMs, and reducing or removing fixed platform licence fees. Historically, it has also operated a subscription‑based content marketing SaaS product sold under tiered pricing, and it likely offers enterprise integrations, SLAs and support to large media customers.

EX.CO (formerly Playbuzz) provides a publisher-focused online video platform combining video management, delivery, and advertising monetisation. Its stack includes an OVP, CMS, video player, and machine‑learning yield engine that manages and optimises video ad demand from direct campaigns, programmatic partners, and its own demand sources.

The company generates revenue by sharing in the advertising income it helps publishers generate and, historically, via subscription fees for content marketing SaaS. Its customers are digital publishers, media groups, CTV/DOOH operators, advertisers and sales houses that use the platform to host, distribute, and monetise video inventory across web, mobile, CTV and out‑of‑home environments.