F11 (Factor Eleven)

Factor Eleven operates a hybrid adtech model. It provides proprietary campaign software for planning, activating, and measuring retail-focused advertising, while also offering managed services for customers that want end-to-end campaign execution. The company creates value by simplifying localised, cross-channel media activation and connecting advertising delivery to in-store traffic objectives. Revenue is created through platform usage or licensing and through service-based campaign management tied to advertiser demand.

Factor Eleven GmbH is a German B2B advertising technology company focused on helping retailers and brands run digital campaigns that increase physical store visits. Its core offering is a drive-to-store platform that combines campaign planning, local audience targeting, cross-channel ad delivery, measurement, and reporting. The company also provides an embedded creative automation product and a managed campaign service for advertisers that prefer outsourced execution.

The business generates revenue from a hybrid mix of software access and managed advertising services. Its direct customers are retail marketing teams, multi-location retailers, and brand advertisers seeking measurable local advertising outcomes, particularly footfall and store-level performance. Based on the provided financial evidence, the company was acquired by Armira Investment Holding and now operates within that ownership structure.