Faire

The company operates a two-sided B2B wholesale marketplace that creates value by aggregating independent brands and retailers and standardising the workflows of discovery, ordering and payment. Brands list their wholesale catalogues and receive orders from retailers discovered via the marketplace and via direct links. Retailers use the platform to source products, manage wholesale orders and access protected buying terms (such as free returns on first orders and extended payment terms). A virtual trade-show product reproduces concentrated discovery events online.

Revenue is generated mainly through commissions on marketplace transactions where the platform introduces new retailer relationships, with differentiated commission structures between opening orders and reorders in some regions. Additional value and revenue come from payment-processing options (faster payouts with higher fees) and a membership subscription for retailers that bundles free shipping and discovery benefits across brands. The model scales with gross merchandise value and order frequency across the network of brands and retailers.

Faire is a United States–based B2B wholesale marketplace that connects independent brands and makers with independent retailers such as boutiques and small shops. The platform digitises discovery, ordering and payments that would otherwise happen via traditional wholesale reps and trade shows, including a virtual trade-show product launched during the pandemic.

The company generates revenue primarily through transaction commissions on wholesale orders placed via its marketplace, subscription fees from a buyer membership programme, and payment-processing fees. Its core paying customers are retail buyers placing wholesale orders and brands that accept platform commissions and optional promotional spend in exchange for access to aggregated demand and tooling for order and payment management.