FanCraze

The business model combines primary sales of licensed digital cricket collectibles with a secondary trading marketplace and gaming utility. The company acquires rights to official cricket IP, mints moments as NFTs on the Flow blockchain, and packages them into themed packs at different price tiers and rarity levels. These packs are sold directly to users in limited runs, creating scarcity and driving initial demand.

Once purchased, collectibles can be listed and traded on a proprietary marketplace that enforces price floors and ceilings in an internal points system, charging a platform commission on successful transactions and enabling eventual cash withdrawal. Collectibles double as in-game assets within skill-based Flash Games and Pro modes, where their ownership and rarity affect gameplay and prize potential, reinforcing demand for higher-value items. Value is created by combining licensed sports IP, digital ownership, and monetisable in-game use, while revenue is captured through primary sales, transaction fees, and potentially game-related fees.

FanCraze is an India-based platform focused on officially licensed cricket digital collectibles issued as NFTs on the Flow blockchain. It sells primary “packs” of cricket moments and operates a peer-to-peer marketplace where users trade these collectibles, which can also be used in associated online games for cash prizes and rewards.

The company monetises through one-off pack sales, marketplace commissions on secondary trades, and game-related utility of collectibles. Its paying customers are individual cricket fans, collectors, and speculators who purchase packs, trade moments, and participate in Pro mode Flash Games. The platform resembles sports NFT products such as NBA Top Shot and Sorare, but with a focus on cricket IP and gameplay built around tradable economies.