Fathom Analytics

The company operates a horizontal SaaS model providing a hosted web analytics platform. It creates value by offering compliant, cookie-free tracking, a lightweight analytics dashboard, long-term data retention, and an API for programmatic access, removing the need for organisations to run their own analytics infrastructure or manage complex consent mechanisms.

Its economics are driven by subscription revenue tied to traffic volume, with costs centred on cloud hosting, data processing (including EU infrastructure for EU visitors), product development, and support. By explicitly not selling or brokering user data and focusing on software-only revenue, it differentiates itself from ad-supported or data-monetisation analytics providers, appealing to privacy-conscious customers and those with regulatory requirements.

Fathom Analytics is a Canadian software company providing hosted, privacy-focused website analytics. Its service tracks aggregated page views and events without cookies or personal identifiers, offers a simple online dashboard and API, and is positioned as an alternative to tools such as Google Analytics, Matomo and Cloudflare’s analytics.

The company operates as a small, founder-owned SaaS business under Conva Ventures Inc., with no external funding. It sells subscriptions directly to organisations that need GDPR-aligned, cookie-free analytics with EU data processing. Customers range from small and medium businesses to developers and product teams who prefer a hosted, compliant analytics solution rather than self-hosting or data-selling models.