Fifty

Fifty creates value by turning large-scale behavioural data into privacy-safe audience insights, planning outputs and campaign optimisation workflows. It sells this capability in two ways: as software used directly by marketers and agencies, and as managed delivery where Fifty’s team executes strategy, planning, activation and reporting using the same proprietary tools and data assets.

Fifty is a UK-based B2B marketing technology company that provides audience intelligence, media planning, campaign activation, optimisation and reporting tools for brands, advertisers and agencies. Its products combine privacy-safe audience segmentation, natural language querying, cross-channel performance reporting and planning workflows across search, social and display channels.

The company appears to generate revenue through a hybrid model: subscription access to its software platform and related data capabilities, alongside managed services for strategy, planning, activation and optimisation. Its paying customers are business users such as brand marketing teams, media planners, strategists and agencies rather than consumers.