Figma

The company operates a horizontal enterprise SaaS model centred on cloud‑hosted, browser‑based design and collaboration tools. It creates value by giving product, design, engineering and marketing teams a shared workspace for designing user interfaces, whiteboarding ideas, handing off designs to developers, creating slides, and increasingly building simple websites and marketing assets. Collaboration features, real‑time multi‑user editing and integrated design‑to‑development workflows reduce tool switching and handoff friction across product teams.

Revenue is generated mainly from subscription fees for different seat types—full design seats, collaboration seats and developer‑oriented seats—packaged into tiers from free starter plans to Professional, Organisation and Enterprise editions. Higher tiers introduce governance, security and management features required by larger customers. Additional value and incremental revenue come from paid add‑ons such as extra AI credits and governance features, as well as bespoke enterprise contracts that bundle support and deployment options for large organisations.

Figma is a United States–based software company that provides browser‑centred tools for interface design, prototyping, whiteboarding and related collaborative product work. Its core offerings include a collaborative design editor, developer handoff workspace, online whiteboards, presentation tools and new AI‑assisted modules for web creation, asset production and rapid prototyping. The platform competes with other digital product design and collaboration tools such as Adobe XD, Sketch, InVision, Miro, Canva and Webflow.

The company generates revenue through tiered, seat‑based SaaS subscriptions sold to organisations that need to design and ship digital products and associated collateral. Paying customers are primarily businesses that field product, design, development and marketing teams; individuals and students can access free tiers. Enterprise plans include additional administration, security and governance features, plus optional add‑ons such as AI credits and governance modules, sold via larger contracts.