Fitbod

Fitbod creates value by using proprietary software to turn user fitness goals, equipment availability, workout history and recovery signals into adaptive strength-training plans. The company distributes this capability through a mobile application for consumers and a separate procurement path for organisations. Its business model combines direct recurring app subscriptions with organisational access sales, allowing it to monetise both individual demand and employer-sponsored wellness budgets.

Fitbod is a US-based fitness software company operating a mobile app that generates personalised strength-training workout plans for individual users. Its core product adapts exercise selection and training intensity based on goals, performance history, recovery status and available equipment. The company primarily serves consumers through iOS and Android app subscriptions, positioning itself as a lower-cost alternative to a personal trainer.

In addition to its direct consumer app, Fitbod offers a business-facing version that allows employers and organisations to provide access as part of employee wellness programmes. Revenue therefore comes mainly from recurring consumer subscriptions, with supplementary B2B subscription agreements for group access. The company is private, venture-backed, and operationally sits at the intersection of consumer fitness software and corporate wellness enablement.