Flowbox

The company operates a B2B SaaS business model focused on marketing and commerce teams at brands and retailers. It creates value by consolidating the workflow for collecting, moderating and publishing user-generated content from social platforms, linking that content to product catalogues, and enabling influencer campaign management. This supports higher on-site conversion, more authentic marketing assets and more structured influencer collaboration.

Revenue is generated from recurring software subscriptions, typically contracted on annual terms, with higher tiers and add-ons for advanced features such as dynamic email assets, AI-based product recognition and structured API integrations. The influencer app extends the value proposition by helping brands find, vet and manage creators and campaigns within the same ecosystem, reinforcing the core subscription rather than acting as a separate media or marketplace revenue line.

Flowbox AB is a Sweden-based software company providing a user-generated content (UGC) and influencer marketing platform for brands and e-commerce retailers. Its software aggregates social content from multiple networks, manages rights and moderation, and distributes approved content across websites, emails and other customer touchpoints, with AI tools for product recognition and tagging.

The company monetises through subscription SaaS contracts, primarily sold on annual terms with optional add-on modules and API access. Direct customers are mid-market and enterprise consumer brands, e-commerce retailers and marketing teams that pay for the platform; influencers use a companion app to participate in campaigns and get paid by brands, but are not the primary paying users of the software.