Foundry

Foundry combines publisher economics with MarTech monetisation. It owns editorial properties that attract consumer and enterprise technology audiences, converts that attention into advertising inventory and sponsorship opportunities, and layers first-party audience and intent data on top to improve targeting and lead generation. It also commercialises software and data products for account-based marketing, campaign orchestration and buyer identification, creating a bundled go-to-market model across media, data, software and services.

Foundry is a US-based technology media and marketing platform business that operates a portfolio of editorial brands alongside advertising, audience data, intent data and account-based marketing products. Its assets include consumer and enterprise technology publications such as PCWorld and CSO, plus commercial solutions including Foundry Ads, Foundry Intent, Foundry ABM, audience targeting and branded content programmes.

The company makes money through a hybrid model: selling advertising and sponsorship inventory across owned media properties, delivering managed brand and demand programmes, licensing SaaS and data products to B2B marketers, and monetising lead generation and audience activation. Its paying customers are primarily technology advertisers, agencies, B2B marketing teams and revenue teams seeking access to technology decision-makers and in-market buyer signals.