Fraudlogix

The company operates a B2B technology model focused on detecting and mitigating online advertising fraud. It develops and maintains fraud detection systems that analyse ad traffic for invalid or malicious activity and provides these as integrated services to ad platforms, publishers, and related intermediaries. Value is created by helping these customers reduce wasted ad spend, protect campaign integrity, and preserve the quality of their ad inventory, which in turn strengthens their own offerings to advertisers and agencies. Revenue is generated from ongoing commercial relationships where clients pay for access to and integration of the fraud detection capabilities, likely through recurring or contractual service agreements.

Fraudlogix is a US-based online advertising fraud detection company founded in 2010. It provides technology used by digital advertising platforms and publishers to identify and block invalid or fraudulent ad traffic, improving inventory quality and protecting media spend.

The company operates as a privately held, founder-led business with no disclosed external funding. It monetises its capabilities by selling fraud detection and verification services to other advertising technology providers, ad servers, and media platforms that integrate its technology into their systems to maintain quality inventory and brand safety for their own customers.