GameInfluencer

The business combines an influencer marketing services agency with a specialised technology platform for gaming. On the services side, it designs and executes end-to-end influencer campaigns, including strategy, creator selection, creative production, campaign management and reporting, for game launches and ongoing user acquisition. On the platform side, it offers a one-stop marketplace enabling advertisers to create, run and track influencer campaigns using an internal database of millions of content creators, plus integrations to mobile attribution providers for performance measurement.

Value is created by matching game publishers and brands with appropriate gaming-focused creators, handling operational workflows, and enabling performance measurement and user acquisition licensing. The company captures value through campaign management fees, performance-based billing and commissions or margins on media and licensing transactions conducted through its platform.

GameInfluencer is a Germany-based influencer marketing company focused on the gaming sector. It operates both as a managed-service agency and as an online marketplace and platform for planning, booking, monitoring and paying for influencer campaigns across gaming-focused content creators.

The company earns revenue by running full-service influencer campaigns for game publishers, developers and gaming brands, and by facilitating performance-based campaigns and content licensing via its automated platform. Its customers are primarily gaming companies seeking measurable user acquisition and brand campaigns with gaming creators; it leverages a large database of millions of content creators as supply for these campaigns.