BidMind

The company operates a programmatic demand-side platform that connects advertisers and agencies to ad inventory across CTV/OTT, mobile, desktop, digital audio and DOOH. It creates value by providing a single interface and infrastructure for planning, targeting, bidding, optimisation, measurement and fraud-safe delivery of campaigns. It offers three primary engagement models: self-service access for in-house media teams, managed-service execution where its own teams run campaigns, and white-label deployments that let agencies and publishers resell the technology as their own. Revenue is generated from media spend flowing through the platform via technology fees and/or margins, plus service fees for campaign management and licensing income from white-label arrangements.

BidMind is a United States-based omnichannel programmatic advertising demand-side platform operated by Fiksu. It focuses on connected TV/OTT while also delivering campaigns across mobile, desktop, digital audio and digital out-of-home. The platform is available in self-service, managed-service and white-label formats, with integrations for fraud detection, verification and contextual targeting.

The company generates revenue by enabling brands, agencies and publishers to buy and manage programmatic media campaigns through its DSP. Customers pay for campaign management, platform access and related services, while BidMind earns a margin and/or technology fees on media transacted through its platform, and licensing revenue from white-label deployments.