Goldbach

Goldbach operates a two‑sided advertising marketplace and sales representation model. On the supply side, it contracts with broadcasters, digital publishers, out‑of‑home operators and audio platforms to commercialise their advertising inventory across TV, radio, online, video and out‑of‑home channels. On the demand side, it packages this inventory into networks, exchanges and managed cross‑media products that are sold to advertisers and agencies via direct sales and programmatic integrations (OpenRTB, header‑bidding, PMP deals).

Value is created by aggregating local Swiss media reach, providing standardised buying points (single deal IDs, curated display and video networks), and adding data‑driven targeting and campaign management (audience segments, measurement, optimisation). Revenue is generated from media spend flowing through these channels in the form of media mark‑ups, commissions or margins on inventory and service fees for campaign conception, creative production and management through units such as its manufaktur and digital division.

Goldbach is a Swiss advertising sales house and adtech provider focused on brokering and managing advertising across television, radio, online, audio and out‑of‑home media. It operates programmatic and direct channels in the Swiss market, aggregating premium publisher inventory into display, video and digital out‑of‑home networks and exchanges with broad national reach.

The company earns revenue primarily from advertisers and media agencies that buy campaigns and programmatic access to its inventory and from media owners that pay distribution commissions or share revenue for commercialisation. Its customers are brands, SMEs and their agencies seeking reach in Swiss media, as well as broadcasters and publishers that outsource part of their advertising sales and yield management to Goldbach’s digital division and media units.