OneID

The business model centres on a shared identity and programmatic advertising ecosystem for Swiss publishers and advertisers. The consumer login layer is provided free to end users to drive authenticated traffic and unified consent across participating media properties. On top of this identity infrastructure, the company operates advertising and data platforms that consolidate premium Swiss inventory and audience data.

Value is created by enabling cross‑publisher audience identification, targeting, and measurement without exposing raw personal data, and by giving publishers a common infrastructure for user authentication, consent, and audience building. Advertisers and agencies gain simplified access to premium Swiss inventory and addressable audiences via a single buying and data environment, reducing fragmentation and dependence on global walled gardens.

oneid.digital is an advertising identity and data infrastructure initiative operated by OneLog AG and major Swiss media groups. It provides a shared, privacy‑oriented user ID and supporting platforms that enable cross‑publisher targeting, programmatic buying, and audience management across premium Swiss digital media.

The company creates value by giving advertisers and agencies a publisher‑owned alternative to third‑party identifiers for addressable advertising in Switzerland, while helping publishers consolidate reach and consent management. Revenue is generated from media buying executed through its demand‑side platform and from data and identity services used for CRM activation and audience segmentation. Direct customers are advertisers, media agencies, data partners, and participating publishers in the Swiss market.