Lotame

Lotame operates a B2B software and data infrastructure model in the advertising and marketing technology ecosystem. It provides a data collaboration platform that unifies, enriches and activates first-party and partner data, integrating identity resolution, onboarding, and audience analytics with connectors into adtech and measurement partners. Additional modules enable secure, permissioned data collaboration among multiple parties and access to a curated audience marketplace for third-party and partner data.

Value is created by helping brands, agencies and publishers to make their customer and audience data usable for addressable advertising and measurement in a privacy-constrained, increasingly cookieless environment. The platform reduces integration complexity, expands addressable reach via identity solutions, and allows data owners to monetise or enrich data through the data exchange, while buyers gain access to ready-to-use audience segments.

Lotame is a US-based advertising and marketing technology company providing a data collaboration platform and identity solutions for brands, agencies, publishers and other data owners. Its products centre on a data collaboration platform that supports audience management, identity resolution, onboarding, data enrichment, analytics, and activation across web, mobile and connected TV, plus a people-based, cookieless identity solution for addressable advertising and measurement.

The company generates revenue from access to its platform and modules, data collaboration and onboarding services, and transactional revenue from its data exchange and audience marketplace. Customers are primarily marketing organisations, media owners and data providers that need to unify first-party data, enrich audiences, enable privacy-aware identity, and activate segments across the programmatic advertising ecosystem. Lotame has been acquired by Publicis Groupe and positioned within Epsilon.