LiveRamp

LiveRamp operates a B2B data connectivity and identity infrastructure platform. It ingests customers’ first‑party data, resolves it into pseudonymous identifiers maintained in an identity graph, and connects these IDs into major ad platforms, publishers, clouds and walled gardens. Additional modules provide data clean‑room collaboration, third‑party data marketplace access, and audience segmentation and activation workflows. The platform creates value by allowing enterprises to use their data for targeting, analytics and cross‑channel measurement without exposing raw personally identifiable information, and by facilitating privacy‑safe collaboration between brands, publishers, retailers and other partners.

Revenue is generated mainly through recurring enterprise contracts for software and platform access, typically structured around data volumes, number of identities processed, and the types of actions performed (e.g. activation, API calls, clean‑room queries). Further value capture comes from marketplace economics (licensing fees and revenue shares between data buyers and sellers) and professional services for onboarding, integrations and strategic support. Acquisitions expand the breadth of identity, consent, clean‑room, and measurement capabilities, supporting cross‑sell into the installed base.

LiveRamp is a US‑based, publicly listed data connectivity and identity company serving enterprise marketers, agencies, publishers, retailers and other data owners. It provides privacy‑centric infrastructure to resolve first‑party customer data into pseudonymous identifiers, connect that data across platforms and partners, and enable activation and measurement in digital advertising and cloud environments.

Its core offerings include a pseudonymous ID and identity graph, first‑party identity resolution, a data clean room for privacy‑safe collaboration, a data marketplace for enrichment and monetisation, and tools for audience segmentation and activation. LiveRamp generates revenue primarily through enterprise software and platform contracts priced by data volume and usage, complemented by data marketplace licensing and revenue shares, plus professional services. Customers are businesses that need to use consumer data for targeted media, analytics and measurement while complying with privacy constraints.