Hightouch

The company operates a B2B SaaS model focused on data activation and customer data infrastructure. It connects to customers’ existing data warehouses and lakes, provides reverse ETL pipelines and related modules (composable CDP, identity resolution, events, customer studio, AI decisioning), and delivers data into downstream marketing, CRM, support and analytics tools via fully managed connectors.

Value is created by enabling teams to re-use existing warehouse data and infrastructure for customer activation and analytics, reducing the need for custom integration work or separate monolithic CDPs. Revenue is generated from software subscriptions that scale with usage (for example, number of active syncs, destinations and operational limits), with a free tier for low-volume use and custom-priced business and enterprise plans for higher volumes, governance and security features.

Carry Technologies, Inc. (trading as Hightouch) provides a warehouse-centric data activation and composable customer data platform for business customers. Its core offering is reverse ETL, syncing data from cloud data warehouses into operational tools such as advertising platforms, CRMs and other SaaS systems via hundreds of managed connectors, without persistently storing customer data.

The company generates revenue through SaaS subscriptions with modular, usage-based pricing, including self-serve and larger enterprise contracts. Customers are primarily data teams, analytics engineers, marketing and growth teams at mid-market and enterprise organisations that want to operationalise existing warehouse data for marketing, customer engagement, analytics and AI decisioning without adopting a monolithic CDP.