KERV.ai

The business model centres on converting standard video and display inventory into interactive, shoppable and contextually targeted ad formats that improve performance for advertisers and monetisation for publishers. KERV.ai ingests video and image creatives, applies AI-based object and scene recognition to generate object-level metadata and segments, and then delivers enhanced ad units and measurement back into existing ad-buying and publishing workflows.

Value is created for advertisers and agencies through higher engagement, deterministic attention metrics, commerce enablement and improved contextual relevance across OLV and CTV. Publishers and supply partners gain incremental yield by overlaying interactive and shoppable layers on premium inventory. Revenue is earned through managed media and creative activations, programmatic distribution via curated deals and marketplaces, and access to proprietary first-party interactor data and attention indices used for optimisation and reporting.

KERV.ai is a US-based advertising technology company focused on AI-driven interactive and shoppable video and display advertising, primarily for online video (OLV) and connected TV (CTV). Its technology performs pixel-level object recognition and contextual analysis on video and image creatives to create object-level segments, measure active attention, and enable interactive and commerce-enabled ad formats.

The company generates revenue by selling managed media and creative activations, programmatic deals, and data-driven attention and contextual solutions to brands, agencies, media buyers, and publishers. Customers use its managed service and marketplace products to buy contextually targeted, shoppable and interactive ad units, and to optimise media performance using first-party interactor data and proprietary attention metrics.