superfusion

The company operates a B2B infrastructure and software model focused on connected TV commerce and shoppable media. It offers a modular, API‑first technology stack that integrates with publishers’ and streaming providers’ app environments and data systems to enable commerce triggers, shoppable overlays and audience activation within CTV. Value is created by helping media owners and platforms increase monetisation of their inventory through commerce-enabled advertising formats and by enabling brands to drive measurable actions from CTV audiences.

Revenue is likely generated through enterprise contracts that combine platform access (licence or SaaS‑like subscription) with implementation and ongoing technical services. The firm positions itself as a partner from scoping through to live campaigns, implying a mix of recurring software fees and professional services for integration, customisation and configuration aligned to each client’s platform strategy and monetisation goals.

superfusion.ai is a German technology platform operated by EMBRACE Systems GmbH that connects advertising and commerce within connected TV (CTV) and streaming environments. It provides a modular, API‑first stack that publishers and streaming app operators can integrate into their existing infrastructure to enable shoppable and commerce-enabled advertising formats and audience activation.

The company generates revenue by licensing its CTV commerce / shoppable media infrastructure and by providing associated professional and integration services. Its direct customers are CTV and OTT publishers, streaming platforms and related enterprises looking to monetise inventory and audiences through commerce-enabled ad experiences, often in collaboration with advertisers and agencies rather than by selling directly to consumers.