Firework

The company follows a B2B software platform model focused on video commerce enablement. It provides cloud-based tools that allow merchants to integrate shoppable video, livestream events, video showrooms, one-to-one video consultations and conversational AI into their websites, apps and selected third-party commerce and social channels. Value is created by improving product discovery, onsite engagement and conversion rates, while allowing brands to retain control over first-party customer relationships on their own properties. Additional value is created via integrations with e-commerce platforms and social content imports that streamline workflow and re-use of existing video assets. The business scales primarily through recurring subscription contracts across tiers (from pilots and small-business plans to enterprise deals), with further revenue from usage-based components and services such as video production and managed live shopping programmes.

Loop Now Technologies, Inc. operates a video commerce and engagement platform used by brands, retailers and other merchants to embed shoppable short-form video, livestream shopping, and one-to-one video consultations into their own websites and digital channels, and to extend this into third-party environments such as TikTok Shop. The platform includes AI-based shopping assistance, video showrooms, and tools to import and localise content from social media.

The company generates revenue primarily through a tiered SaaS model with paid plans that bundle video views, features and SDK access, plus overage fees based on additional video views and optional paid services for content and production. Its direct customers are businesses—ranging from small merchants to large enterprises—that want to increase online sales and engagement by turning video content into shoppable, commerce-enabled experiences on owned and partner properties.