Ground News

The company operates a digital media and information service that aggregates news articles from over 50,000 sources and enriches them with metadata on political bias, factuality and ownership. Its core value creation lies in structuring and comparing coverage of the same story across the political spectrum and exposing under‑reported items in a “blindspot” feed. Distribution is through a web platform, native mobile apps and a browser extension that surfaces this metadata at the point of reading.

Value is monetised primarily through recurring subscriptions on a freemium basis. A free tier offers basic access to aggregated coverage and bias labels, while advanced analytics and deeper factuality data sit behind paid tiers. Group and educational buyers can purchase bulk subscriptions at discounted rates. The company emphasises independence from advertising and institutional investors, relying instead on direct payments from subscribers to fund operations and content curation technology.

Ground.news is a Canadian news aggregation and comparison platform operated by Snapwise Inc. It groups articles from tens of thousands of sources into common stories and displays how outlets with different political leanings cover the same topic, using third‑party bias and factuality ratings. The service is accessed via web, mobile apps and a browser extension that overlays bias and coverage context on external news and social media sites.

The company generates revenue primarily through reader subscriptions on a freemium model, with multiple paid tiers and bulk discounts for groups. Its customers are individual news consumers plus organisations such as schools or teams that purchase group licences. It positions itself as subscriber‑funded rather than backed by media companies, large technology firms, governments or institutional investors.